The advertising and promotion of alcohol
Alcohol companies are always seeking new ways to increase immediate demand, as well as future demand, for their products.
From the way the products are designed (e.g. naming, labelling, packaging) to the way they are advertised and marketed, everything is planned.
Today, more and more advertising is occuring through social media. Drinking is often glamourised as a harmless activity, not showing the full picture of the harm alcohol causes in our country.
Young people and those with addictions are particularly vulnerable to alcohol advertising. Exposure to alcohol advertising is linked with taking up drinking earlier and drinking larger amounts. Advertising also makes it more difficult for people wishing to quit or cut back their drinking and prevents health promotion messages from being more effective.
In our daily lives, alcohol is promoted in a number of places. Click below to take action on alcohol advertising and exposure in/around: