Alcohol and marketing companies have developed their own Code for Advertising and Promotion of Alcohol. The Code contains a set of guidelines for all alcohol advertisements in NZ. From April 2021, new alcohol advertisements will be expected to adhere to the new Alcohol Advertising and Promotion Code, which will apply to all alcohol advertisements from July 2021.
There is also a law around irresponsible promotion of alcohol. This relates to the promotion of excessive drinking as well as advertising/promotions that appeal to minors. Click below to read more.