Take Action

Click on the following to take action on alcohol sponsorship in or concerning:

Gather support for action

Be a local influencer – Consider your activities and memberships and how you can help to reduce exposure to alcohol marketing through these. Also keep a look out for alcohol marketing at school and workplace events – you can take action in these settings too.

Talk to others to see if they also share concerns about alcohol sponsorship at the club. Is there support for change?

Gather support for action. This will assist you to engage with those who are decision-makers at the club. Click here for assistance in mobilising others.

You can talk to the appropriate people individually and/or ask for alcohol sponsorship to be raised at a club meeting.

If you know of other potential sponsors to replace the alcohol sponsorship then let this be known.

Raising issues about alcohol can cause tension. Be prepared for this and use your positive communication techniques, please click here.


Write to your local club

You may also choose to write to your local club to request that alcohol sponsorship be reconsidered.

Click below for a letter template to get you started.

In addition, in the case of many sports, you can write to the Club Association/Federation to seek support for your cause.

Visit Club NZ to find the contact details of your club, please click here.

Gain support from others (e.g. other parents) by asking them to also sign the letter.

Letter Template - request Alcohol-Free Sponsorship in your club

In your letter, you will want to tell them about the impact of alcohol sponsorship on children and young people; see the Case for Change section.

Please also check out the following sections:

PLACES AND EVENTS - ALCOHOL AND SPORTS AND OTHER CLUBS

ALCOHOL LICENSING AND LOCAL ALCOHOL POLICIES - CLUB LICENCE

Be observant

Many of our major sporting or arts-based events are sponsored by alcohol companies. So too are a number of our top sporting teams. This exposes a large number of spectators and viewers to alcohol marketing.


Take action

You can take action to alert the organisers of the event (or the owners of the team) to the harms from alcohol sponsorship.

Talk to others to see if they also share concerns about alcohol sponsorship of the event. Is there support for change?

Gather support for action. This will assist you to engage with those who are decision-makers relating to the event or team. Click here for assistance in mobilising others.

You can talk to the appropriate people individually and/or write a letter to them asking that alcohol sponsorship be reconsidered. Click below for a template of a letter to get you started.

Click here for a list of alcohol sponsored events

Letter Template - alcohol sponsorship for major events or teams