CLUBS OR PUBLIC EVENTS (ALCOHOL SPONSORSHIP)

Gather support for action

Be a local influencer – Consider your activities and memberships and how you can help to reduce community exposure to alcohol marketing through these. How far does your influence extend? Also keep a look out for alcohol marketing at school and workplace events – you can take action in these settings too.

Talk to others to see if they also share concerns about alcohol sponsorship at the club. Are their people in your community or organisations who can lead or support change?

Gather support for action. This will assist you to engage with those who are decision-makers at the club. Click here for assistance in mobilising others.

You can talk to the appropriate people individually and/or ask for alcohol sponsorship to be raised at a club meeting.  It may help to have informal discussions with supporters and also club officers so people understand the issues before bringing them to a formal setting.

Write to your local club

You may also choose to write to your local club to request that alcohol sponsorship be reconsidered.

Click below for a letter template to get you started.

In addition, in the case of many sports, you can write to a national or regional body to seek support.

In your letter, you will want to tell them about the impact of alcohol sponsorship on children and young people; see the Background section.

Please also check out the following sections:

PLACES AND EVENTS - ALCOHOL AND SPORTS AND OTHER CLUBS

ALCOHOL LICENSING AND LOCAL ALCOHOL POLICIES - CLUB LICENCE

Be observant

Many of our major sporting, entertainment or arts-based events are sponsored by alcohol companies. So too are a number of our top sporting teams, along with individual athletes, performers and artists. This exposes our communities to a large and varied volume of alcohol marketing.

Take action

You can take action to alert the organisers of the event (or the owners of the team) to the harms from alcohol sponsorship.  Start the conversation so that they know people are concerned.

Talk to others to see if they also share concerns about alcohol sponsorship of the event. Is there support for change?  If so, try to mobilise that support into taking collective actions.

This will assist you to engage with those who are decision-makers relating to the event or team. Click here for assistance in mobilising others.  You could consider talking to your elected representatives and other community leaders about the issue.  They may help you to create momentum, have useful advice, or connect you with other concerned community members.

You can talk to the appropriate people individually and/or write a letter to them asking that alcohol sponsorship be reconsidered. Click below for a template of a letter to get you started.