Get Prepared

Alcohol advertisements and promotions come in many forms 

There are many forms of alcohol advertising:

  • TV
  • Radio
  • Magazines
  • Newspapers
  • Alcohol sponsorship (TV, sports gear, events)
  • Outdoor signage
  • Billboards
  • Internet advertising
  • Flyers and catalogues
  • Text messaging, emails, etc
  • Labels on products and posters, etc
  • Public transport advertising (shelters, buses, etc)


Alcohol is also being promoted by schools in fundraising initiatives.

The law on alcohol advertising / promotions

In the Sale and Supply of Alcohol Act 2012, there are two sections that are relevant to alcohol advertising and promotion in the community:

“A person commits an offence if, in the course of carrying on a business, that person- (a) does anything that encourages people, or is likely to encourage people, to consume alcohol to an excessive extent, whether on licensed premises or at any other place;”

In the case of persons who are not licensees who are convicted under this section, they are liable to a fine of not more than $10,000.

Voluntary Alcohol Advertising and Promotion Code

Most advertising controls in New Zealand come in the form of voluntary standards, regulated by the alcohol/media industry. Click here to learn more.