Alcohol advertisements and promotions come in many forms
There are many forms of alcohol advertising:
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Alcohol is also being promoted by schools in fundraising initiatives.
The law on alcohol advertising / promotions
In the Sale and Supply of Alcohol Act 2012, there are two sections that are relevant to alcohol advertising and promotion in the community:
- Single Area provisions for supermarkets/grocery stores which restrict the exposure of alcohol within these premises
- Irresponsible Promotion of Alcohol - this means that:
“A person commits an offence if, in the course of carrying on a business, that person- (a) does anything that encourages people, or is likely to encourage people, to consume alcohol to an excessive extent, whether on licensed premises or at any other place;”
In the case of persons who are not licensees who are convicted under this section, they are liable to a fine of not more than $10,000.
Voluntary Alcohol Advertising and Promotion Code
Most advertising controls in New Zealand come in the form of voluntary standards, regulated by the alcohol/media industry. Click here to learn more.