The low price of alcohol is a key driver of our heavy drinking culture. Alcohol is sold for as little as 68c per standard drink. This low price does not send a clear signal regarding the serious harms from alcohol.
Evidence clearly shows that increasing the price of alcohol can reduce consumption across all drinkers, including heavy and young drinkers.
If you could only choose one strategy to reduce alcohol-related harm, this would be it.
Price can be altered through a number of ways:
- Increasing the rates of excise tax on alcohol
- Setting a floor price for which alcohol can be sold (also called Minimum Unit Pricing)
- Prohibiting or restricting alcohol promotions (e.g. happy hours, discounts)
- Reducing the density of liquor outlets to decrease price competition
Promotion (including supermarket areas of alcohol display)
Alcohol retailers use numerous strategies (including discounting and other promotions) to encourage customers to purchase their products. New Zealanders buy a large proportion of their alcohol when it is being discounted.
New Zealand's new liquor laws require that all supermarkets and grocery stores describe an area within their stores where alcohol will be displayed and promoted.
In this section, you will learn more about the importance of increasing the price of alcohol products and reducing the promotion of alcohol. By advocating for price increases, you can make the biggest difference in alcohol harm in your community for generations to come.