Take Action

Support the monitoring and enforcement of the law

1. Keep an active watch on pricing and price promotions in your area. You might also see promotions:

  • on the internet
  • on television or radio
  • on bill-boards
  • in newspapers
  • inside or outside licensed premises, etc. 

2. You can use the Checklists below to check whether the promotion breaches the law.

Irresponsible Promotion Checklist 

Single Area Checklist

HPA Promotion  Agency - Guidelines for off-licence promotions

HPA Promotion  Agency - Guidelines for on-licence promotions

           

3. If you see anything that you are concerned about gather and record as much evidence as you can. In particular note when and where you saw the promotion, exactly what is says (wording), and who was and how it was offered.

Take a picture or screenshot on the promotion

Enter any information into an incident log, click here to download

TOOL – Template report of irresponsible promotion (to be completed)


Irresponsible promotion at licensed premises

If your concern relates to a promotion on, or by, a licensed premise it can be used to object to their next licence renewal. It might be possible to add conditions to their licence such as a restriction of single sales, or if they have breached the law three or more times it could be a case for a cancelation of their licence. Visit the Licensing Section for more information on how to object to a licence application.

  1. If you see anything that you are concerned about gather and record as much evidence as you can. In particular note when and where you saw the promotion, exactly what is says (wording), and who was and how it was offered.
  2. Take a picture or screenshot on the promotion.
  3. Enter any information into an incident log.
    • If you believe it breaches the law or warrants further investigation send the details of the promotion to the licensing team at the Local Council in the first instance.
  4. Remain in contact to see what the outcome of your complaint is; you may want to raise media attention to any positive results.
  5. Encourage and support others to be active in this area. For more information and help see the Mobilising Others section.
  6. Initiate or support efforts to reduce the number of outlets in your community – for more information click here.