The low price of alcohol is a key driver in our drinking culture.
Alcohol is now more affordable than it has ever been. Wine has particularly become more affordable. This means that is now takes us less time to earn enough money to buy a standard drink.
In New Zealand, off-licences are now selling approximately 75% of all alcohol. Supermarkets are big players in the retail market.
Having many outlets in a community results in competition, which drives prices down. Cheap alcohol cost lives.
Increasing the price of alcohol is one the strongest tools in our kete / basket to reduce harm. It is the most important.