2. Irresponsible promotion - including discounting

Alcohol companies and licensed premises use a vast number of promotional strategies to get customers to buy their products. 

The use of discounts has a huge effect on alcohol purchases. This especially occurs at off-licences (supermarkets, bottle stores, etc) but also in bars and restaurants ('happy hours', etc).

This section helps you to learn more about the promotions used to encourage purchases and how you can assist to ensure persons and companies promoting alcohol are abiding by the law. You can also take action to toughen the restrictions on promotion.