Increasing the price of alcohol is one of the most effective strategies to reduce alcohol use and harm. Community efforts are essential to build public support for increasing excise taxes and imposing a floor price on alcohol beverages.
Of all strategies to reduce alcohol harm, this would be the most important.
The affordability of alcohol (i.e. price of alcohol relative to income) in our country has been increasing over time. This section explains why community action on price is so important to reduce harm, particularly to those most vulnerable.