2. The Law on irresponsible advertising

The new liquor laws (the Sale and Supply of Alcohol Act 2012) include a section which addresses irresponsible promotion. This is the main piece of legislation which is available to address advertising which is socially irresponsible.

The section of the law addresses advertising and promotion of alcohol which does any of the following:

  • encourages people, or is likely to encourage people, to consume alcohol to an excessive extent
  • leads people to believe that alcohol is heavily discounted or free of charge
  • offers goods and services or the opportunity to win a prize on the condition that alcohol is bought
  • aims at, or that has, or is likely to have, special appeal to minors.

This section covers anyone who advertises alcohol - an individual person, a media company, a licensed premises, an alcohol company, etc.

Complaints in relation to this can be forwarded to the Police.

For more information on Irresponsible Promotion, click here to read the relevant section of this website.