8. Alcohol sponsorship

Alcohol sponsorship is a key driver in New Zealand's drinking culture. We see it at sports clubs, fashion festivals, music festivals, sporting events, etc. Many of New Zealand's top sporting teams and cultural events are sponsored by alcohol companies.

Tobacco sponsorship in New Zealand was banned in 1995 - this section guides you to take action so that the negative impact of sponsorship, particularly on our children, can be resisted.