1. Restricting alcohol advertising and sponsorship

The three 'best buys' 

The World Health Organization has identified the following policy measures as the three 'best buys' to reduce alcohol harm:

  1. Price measures, in particular tax increases
  2. Reducing the availability and accessibility of alcohol
  3. Restricting alcohol advertising and sponsorship

As shown in the Introduction to this overall section, there is strong evidence relating to the impact of alcohol advertising and alcohol consumption.

Public opinion

From 2010-2014, strong public support  was found for restricting advertising and sponsorship [17]:

  • 80% supported restrictions on alcohol advertising to young people
  • 66% support banning alcohol sponsorship of events that young people may attend