Alcohol is a toxin – This is particularly important in relation to children and young people. They will be more affected by any alcohol consumption they consume. Higher strength alcohol products, such as spirits, present a greater risk in relation to poisoning.
Alcohol products and packaging are part of the marketing – Alcohol producers and marketers aim to make their products as appealing as possible to current and potential consumers. Young peoples’ exposure to alcohol marketing is known to speed up the onset of drinking and increase the amounts consumed by those already drinking.
Exposure to alcohol advertising often occurs in homes - a substantial proportion of exposure to alcohol advertising occurs in private homes. This may occur via television, computers/tablet screens and mobile devices.