Participation in sport is very popular in New Zealand, across all ages. Some people play sport, others volunteer as coaches, trainers, etc.
The importance of sport in the culture of New Zealand highlights the role of clubs in providing a healthy environment, especially for children and young people.
Sport is a primary vehicle for the promotion of alcohol in New Zealand. Many professional teams in New Zealand are sponsored by alcohol companies.
Players who receive alcohol sponsorship are more likely to drink heavily.
Many clubs in New Zealand are licensed to sell alcohol; the management of alcohol in these settings needs extra care given the presence of young people.
Sports clubs can take important action to reduce harm to their participants, but also help to change the wider drinking culture.