2. Labels and warnings on alcohol products

Product labelling is another important component of alcohol marketing.

Labels may be used to inform drinkers of the content and nutritional content of their drinks, as well as provide warning about the risks associated with drinking (including during pregnancy).

Currently, alcoholic products are not required to show ingredients or nutritional information. Although there is limited evidence of the effect of mandated health warnings on drinking behaviour [22],  there is a consistent belief that alcohol warnings (similar to tobacco warnings), play an important role in shifting cultural norms around drinking.

Given they signal the risk of the hazardous commodity they may be viewed to be an important component of a comprehensive strategy to reduce alcohol consumption. Recent research has shown that individuals exposed to graphic pictorial health warnings (in comparison to text warnings) had greater intentions to reduce and quit alcohol consumption [23].