"Alcohol is not a traditional part of the Pacific islands’ culture.
It was introduced to the Pacific by Western visitors such as whalers, traders and sailors, and rapidly adopted by Pacific men."
(Alcohol Advisory Council of New Zealand & Ministry of Health, 1997)
A significantly lower proportion of Pacific people drink alcohol when compared to non-Pacific people. However, those who drink do so more hazardously than non-Pacific drinkers.
In the 2018 Census, 77% of Pacific people said they were associated with a religion or a religious group. Pacific people have strong social and cultural ties with their family, churches and community. Active involvement in church protects young Pacific people from binge drinking.
Churches are a good setting to engage Pacific people in activities to enhance wellbeing.