"Alcohol is not a traditional part of the Pacific islands’ culture.
It was introduced to the Pacific by Western visitors such as whalers, traders and sailors, and rapidly adopted by Pacific men."
(Alcohol Advisory Council of New Zealand & Ministry of Health, 1997)
There are fewer Pacific people who drink alcohol than Europeans and Māori. However, those who drink tend to drink hazardously.
In 2013, 7 in 10 Pacific people said they were associated with a religion or a religious group. Pacific people have strong social and cultural ties with their family, churches and community. Active involvement in church protects young Pacific people from binge drinking.
Church is a good setting to engage Pacific people and improve their health.