2. Major sports teams or events (ex: cricket matches, Rugby League teams, Netball, music festivals, etc)

Be observant

Many of our major sporting or arts-based events are sponsored by alcohol companies. So too are a number of our top sporting teams. This exposes a large number of spectators and viewers to alcohol marketing.


Take action

You can take action to alert the organisers of the event (or the owners of the team) to the harms from alcohol sponsorship.

Talk to others to see if they also share concerns about alcohol sponsorship of the event. Is there support for change?

Gather support for action. This will assist you to engage with those who are decision-makers relating to the event or team. Click here for assistance in mobilising others.

You can talk to the appropriate people individually and/or write a letter to them asking that alcohol sponsorship be reconsidered. Click below for a template of a letter to get you started.

Click here for a list of alcohol sponsored events

Letter Template - alcohol sponsorship for major events or teams