Introduce Mandatory Alcohol Pregnancy Warning Labels Now

To the Australia and New Zealand Ministerial Forum on Food Regulation,

Self-regulation by the alcohol industry has been ineffective in their attempt to communicate the harm caused by drinking alcohol during pregnancy.

Please take this opportunity to introduce evidence-based and mandatory Alcohol Pregnancy Warning Labels that can be seen and understood and applied consistently across all alcohol products now.

Will you sign?

Join the #NOTGOODENOUGH campaign to support government regulated effective and mandatory alcohol & pregnancy warning labels.

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The Australia and New Zealand Ministerial Forum on Food Regulation will soon make a decision on mandatory versus voluntary alcohol warnings and the most appropriate messages to use to discourage drinking during pregnancy.

Women do not intentionally seek to harm their unborn children. Fetal Alcohol Spectrum Disorder is preventable. Clear, effective, and appropriate labelling on all alcohol to discourage drinking during pregnancy is key to reducing alcohol-related harm.

All children deserve the right to have the best possible chance at life - please sign and share the petition for evidence-based warning labels applied consistently across all alcohol products. 

Why do we need them?

Fetal Alcohol Spectrum Disorder (FASD) is recognised as the leading preventable cause of intellectual disability in the developed world. It describes a broad spectrum of physical and developmental disabilities occurring over a person's lifetime, as a direct result of exposure to alcohol during pregnancy.

FASD is caused by alcohol consumption during pregnancy. Drinking any amount at any stage of pregnancy can lead to lifelong cognitive, functional and emotional difficulties. When learning and functional needs are not adequately understood and appropriately supported, FASD can also lead to secondary disabilities such as mental health disorders, educational and social problems.

International prevalence studies suggest FASD is conservatively estimated to occur in at least 1 out of every 100 live births and may be much higher in countries like New Zealand, where binge and hazardous use of alcohol (4+ standard drinks) is prevalent. This would equate to around 600 children born each year with FASD.

Research from Australia and New Zealand (Rout, Hannan 2016; Siggins Miller 2017; Coombers et al 2018 , Tinawai et al 2018) has consistently found that the liquor industry voluntary messages are either missing entirely or wholly inadequate. Along with a number of other health agencies, the Chair of the NZ Medical Association Dr Kate Baddock, has spoken out strongly in support of mandatory Government initiated alcohol & pregnancy warning labelling to replace the current voluntary attempt, which has been allowed to run for the past 6 years.

The experience of the last six years has shown that the alcohol industry cannot self-regulate and will continue to deliberately mislead consumers.

Let's join together to demand effective and mandatory alcohol & pregnancy warning labels - sign the petition now.